Tag: brand perception
How Advertising Shapes Public Perception of Generic Medications
DTC advertising in the U.S. pushes patients toward expensive branded drugs, shaping perceptions that generics are inferior - even though they’re equally effective. This bias increases costs and undermines rational prescribing.
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How Advertising Shapes Public Perception of Generic Medications
10 February 2026 -
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FDA Sentinel Initiative: How Big Data Detects Drug Safety Issues
2 February 2026 -
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