Tag: generic substitution
Managing Patient Hesitation About Generics: Proven Communication Strategies for Pharmacists
Patients often hesitate to take generic medications due to appearance changes and misinformation. Pharmacists can improve acceptance using evidence-based communication strategies like Ask-Tell-Ask, personal endorsement, and visual aids. Proven techniques boost trust and adherence.
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Communicating with Prescribers: When Pharmacists Recommend Generics
Pharmacists play a key role in recommending generic drugs to prescribers, improving adherence and cutting costs. Learn how they use FDA data, state laws, and technology to communicate safely and effectively.
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How Advertising Shapes Public Perception of Generic Medications
10 February 2026 -
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